Decarbonization: the “backlash” has not (yet) contaminated European companies

Published on June 17, 2025 at 11:30 a.m. , updated on June 17, 2025 at 11:33 a.m.

Solar panels shade the parking lot of a Super U supermarket in La Roche-sur-Yon, July 2024. MATHIEU THOMASSET / HANS LUCAS VIA AFP

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Decryption According to the annual Argos/BCG barometer, small, medium-sized and intermediate companies are increasingly keen to "green" their activities, seeing the opportunity for their businesses.

Our parliamentarians are shamelessly unraveling environmental standards, climate disinformation is rife in the media, and yet, on the ground, businesses are showing themselves to be increasingly aware of and committed to the ecological transition, in France as in the rest of Europe. This is the main finding of the third Argos/Boston Consulting Group (BCG) barometer, which surveyed 700 small, medium-sized, and medium-sized businesses.

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